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How to add administrators to your Facebook Page

It’s a good safety measure to not be the ONLY person controlling your company or organization’s Facebook page. You just never know what might happen, and if nobody else is an admin, it can cause a lot of problems if others are unable to access the page in an emergency. Here I show you how [...]

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Facebook Announces New Changes to Pages; Interact on Facebook “as” Your Page!

Facebook Announces New Changes to Pages; Interact on Facebook “as” Your Page!

I’m SUPER EXCITED about the new features Facebook is rolling out for Pages!!! You now have the flexibility to interact with the other areas of Facebook as a page. Get notifications when fans interact with your page or posts. “Like” other pages and feature them on your page! Make comments as your page on other pages. There are also some new settings for photos, so watch the video!

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Inviting Fans and Friends to a Facebook Event

Inviting Fans and Friends to a Facebook Event

Can you invite fans of your page to a Facebook event, even if they aren’t your “Friends?”

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Case Study: Legislative Advocacy Via Social Media: SB 1712

For those attending the Social Media 101 workshop at the Taking Action for Animals conference this weekend, or anyone else who might be interested, I’m providing a thorough case study of Oklahoma Senate Bill 1712 and how the Central Oklahoma Humane Society used social media tools to get this bill passed into law. Disclaimer: You [...]

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Interested in Influence? Read Robert Cialdini

Since all of you animal welfare people have so much spare time (chuckle, chuckle, snort, snort), I wanted to recommend a book if you are interested in learning more about the psychology of influence. You might think this is all about sales, but we in the nonprofit world would do well to take a page [...]

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