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Nonprofit Fundraising Via Social Media – Best Practices

Online giving accounted for about 2 billion dollars in 2014, and increased 8.9% over 2013. Online giving has increased every single year so far.1 So how can you take advantage of online donations, and how is the process different from offline donations?

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Free Petfinder Plugin for WordPress

TheSocialAnimal.com has developed a WordPress Plugin that will enable any website to display featured animal(s) from Petfinder.com in a variety of different ways.

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How to Secure Your WordPress Site

Do you host your site on WordPress? You can do simple things to protect your WordPress site using these great (free) WordPress plugins that protect your Internet real estate. It will take 20 minutes or so, and will save you a world of hurt if your site is ever hacked.

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Back from BlogPaws

I’m writing this on my way back home from Denver, CO where I spent the weekend in the company of hundreds of other pet-related bloggers at a conference called Blogpaws. I’ve got a lot of new ideas. New things to write about, new ways to bring you more content that is valuable to our industry […]

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I need your vote!

Hello friends! I hope these “dog days of summer” find you well and not panting too hard to get things done. I’ve met more of you this summer at the HSUS Taking Action for Animals conference in Washington, D.C., and on the free social media webinars we’ve put together through TheSocialAnimal.com. I really hope these […]

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Case Study: Legislative Advocacy Via Social Media: SB 1712

For those attending the Social Media 101 workshop at the Taking Action for Animals conference this weekend, or anyone else who might be interested, I’m providing a thorough case study of Oklahoma Senate Bill 1712 and how the Central Oklahoma Humane Society used social media tools to get this bill passed into law. Disclaimer: You […]

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Where Can I (Should I?) Find Someone to Do Social Media For My Organization?

Social media can definitely make a huge difference to your organization. But for it to really work, someone has to spend some time on it, that’s for sure. It’s all about engaging with your fans and community, and that takes some time. You really have two choices if you have decided not to do it […]

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Howdy From Texas…Unites For Animals!

I am writing from Austin, Texas, at the Texas Unites for Animals conference. This is unlike any conference I have ever been to before, for a couple of reasons, and both of these reasons really impress me (excuse me while I take off my social media hat and put on my 100% animal welfare hat […]

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Facebook Strategies

In preparation for my seminar at the Texas Unites for Animals Lone Star Conference next week, I put together a few strategy ideas for Facebook that I’d like to share. If you have questions; let me know–I am going to go into more details about this at my session on Sunday in Austin! Facebook Strategies […]

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