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Displaying Petfinder’s Adoptable Pet Scroller on a Facebook Page

By on June 27, 2010 in Facebook, Nonprofits, Social Media

Recently I received an email from a Social Animal reader who had successfully placed a Paypal button on her organization’s Facebook page using my tutorial. She wrote: “I just added a Paypal Donate Button to our Facebook page thank to your tutorial! I was curious to know your thoughts on adding the petfinder code for […]

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C.A.R.A. Shelter Receives Recognition (and RESULTS) for Social Media Efforts

By on June 22, 2010 in Facebook, Networking, Nonprofits, Social Media, Things You Can Do NOW, YouTube

I wanted to give a big shout out and congratulations to my friends at CARA (Community Animal Rescue and Adoption) in Jackson, MS. This video posted on YouTube gives a great overview of their shelter and what they do, but also details how they’ve been able to build up their efforts through social media. CARA […]

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Where Can I (Should I?) Find Someone to Do Social Media For My Organization?

By on June 16, 2010 in Blogging, Facebook, Nonprofits, Social Media, Things You Can Do NOW

Social media can definitely make a huge difference to your organization. But for it to really work, someone has to spend some time on it, that’s for sure. It’s all about engaging with your fans and community, and that takes some time. You really have two choices if you have decided not to do it […]

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“How Can I Promote My Event on Facebook?”

By on June 3, 2010 in Facebook, Nonprofits, Social Media

Recently I got a question via email from a Social Animal blog reader: “I am currently managing the FaceBook page for my shelter. The event I created is actually managed under a different name; it was set up before I realized you could manage multiple pages under your email. I can’t seem to invite all […]

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The Difference Between Facebook Pages, Profiles, Groups and (New!) Community Pages

By on April 17, 2010 in Facebook, Social Media

Everywhere I go, I hear that people are pretty confused about the differences between Facebook profiles, pages and groups, and which one is appropriate for their organization or business. A couple of weeks ago, Facebook rolled out yet ANOTHER type of page, the Community Page, which makes things even more confusing! Here’s the most important […]

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Facebook Strategies

By on March 21, 2010 in Blogging, Facebook, Hot Tips, Nonprofits, Social Media

In preparation for my seminar at the Texas Unites for Animals Lone Star Conference next week, I put together a few strategy ideas for Facebook that I’d like to share. If you have questions; let me know–I am going to go into more details about this at my session on Sunday in Austin! Facebook Strategies […]

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10 Things You Can Do Right Now – Part 2

By on January 13, 2010 in Facebook, Hot Tips, Nonprofits, Social Media, Things You Can Do NOW

Put a Donate button on your site It’s free and easy to put a “Donate” button on your site. Make it as easy as possible for people to give you money! You never know what they may see or read on your web site that spurs them to make a donation, and you want that […]

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10 Things You Can Do Right Now – Part 1

By on January 2, 2010 in Blogging, Facebook, Hot Tips, Nonprofits, Social Media, Things You Can Do NOW

Sometimes you don’t know where to start…so you never do. Here are 10 things you can do right now—this very moment—that will help you jump start your organization’s social media effectiveness in 2010. You can do all these things in less than one hour! Think how productive you’ll feel when you’re done! 1. Define a […]

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How to Create a Donation Button Using Paypal

By on December 9, 2009 in Facebook, Nonprofits, Things You Can Do NOW, Video Tutorials

Using a free application on Facebook, you can insert a Paypal button that people can use to donate to your organization–right from Facebook! I’ll show you in the next post how to insert the button on your Facebook page. First I’ll show you how to create the button in your Paypal account. The only thing […]

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