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Tips and Tricks for Writing Great Nonprofit Holiday Donation Emails

This blog is all about how you can ask for money better than you ever have before. Remember–you are giving donors the opportunity to invest in your mission. The key is getting THEM to feel grateful and lucky at that opportunity, so they can’t WAIT for the PRIVILEGE of giving you money!

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Huge, awesome search engine secret for non-profits

I’ve been holding out for a while on posting this. Honestly, I think I kind of felt like if I kept it to myself (or to the people who already knew about it) I could ensure that there was MORE for me. But then I thought, “This is GOOGLE. They have TONS of money. There’s […]

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Great Deal on Polaroid HD USB Digital Camcorder

If you’re still on the fence about whether you want to start “doing video” with your shelter animals, this may be the deal that tips the scale for you. The Polaroid DVF-720 HD is also great, and TODAY ONLY (September 15, 2010) you can get it for $54.99!

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How to Remove Facebook Games (Farmville, Mafia Wars, etc.) From Your Facebook Feed

Your friends may place games on Facebook like Farmville, Cafe World, Mafia Wars, etc. on Facebook, but maybe you’re not interested. If the notifications from these games are cluttering up your Facebook news feed, it’s easy to remove them without “unfriending” the people who play the games! Watch this video to learn how. httpv://

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Facebook Launches New “Places” Feature; Boon for Local Businesses But Scary for Privacy?

Facebook today launched a new dimension to their already mammoth presence on the web. This will have huge implications for your privacy on Facebook, but also presents new opportunities for your organization. First: DON’T PANIC. I’ll walk you through this! It’s called “Places” and they call it a “product.” It will automatically be available to […]

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How to Monitor What People are Saying About Your Organization Online

Learn ways to automate searches to keep track of what people are blogging, tweeting, facebooking and saying online about your organization.

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I need your vote!

Hello friends! I hope these “dog days of summer” find you well and not panting too hard to get things done. I’ve met more of you this summer at the HSUS Taking Action for Animals conference in Washington, D.C., and on the free social media webinars we’ve put together through I really hope these […]

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How To Create a Free Custom Twitter Background

***UPDATE MARCH 2011!*** Twitter has changed the dimensions and arrangement of the Twitter page layout. So the old template I had up here in August will NOT work anymore. You can still use it (if you created a background with it), but it isn’t going to look right. Twitter is in the process of rolling […]

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C.A.R.A. Shelter Receives Recognition (and RESULTS) for Social Media Efforts

I wanted to give a big shout out and congratulations to my friends at CARA (Community Animal Rescue and Adoption) in Jackson, MS. This video posted on YouTube gives a great overview of their shelter and what they do, but also details how they’ve been able to build up their efforts through social media. CARA […]

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