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C.A.R.A. Shelter Receives Recognition (and RESULTS) for Social Media Efforts

I wanted to give a big shout out and congratulations to my friends at CARA (Community Animal Rescue and Adoption) in Jackson, MS. This video posted on YouTube gives a great overview of their shelter and what they do, but also details how they’ve been able to build up their efforts through social media. CARA […]

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Where Can I (Should I?) Find Someone to Do Social Media For My Organization?

Social media can definitely make a huge difference to your organization. But for it to really work, someone has to spend some time on it, that’s for sure. It’s all about engaging with your fans and community, and that takes some time. You really have two choices if you have decided not to do it […]

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Interested in Influence? Read Robert Cialdini

Since all of you animal welfare people have so much spare time (chuckle, chuckle, snort, snort), I wanted to recommend a book if you are interested in learning more about the psychology of influence. You might think this is all about sales, but we in the nonprofit world would do well to take a page […]

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Using Social Media to Get People to Do Stuff

When you think about it, all we are really trying to do with our animal rescue is save lives. At the end of the day, that’s what it all boils down to. But to achieve this goal, we must somehow cause a series of things to happen. We need to get people to “do stuff”: […]

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Petfinder.com Releases Free iPhone App

I know I’ve been waiting for this one for a long time–Petfinder.com has a great mobile site, but I was always hoping they’d come out with an app for the iPhone (I think Droid, Blackberry, etc. are not far behind). One of the things I do for a living is develop iPhone apps, so I […]

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For Non-Profits: Questions to Get Started in Social Media

A quandary facing many, many animal rescue groups and nonprofits is how to get STARTED using social media, and how to convince the “powers that be” that it’s a worthwhile endeavor. And then, if they are “convinced,” what is the action plan? Your organization might already have a PR person, but most likely not. And […]

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10 Things You Can Do Right Now – Part 2

Put a Donate button on your site It’s free and easy to put a “Donate” button on your site. Make it as easy as possible for people to give you money! You never know what they may see or read on your web site that spurs them to make a donation, and you want that […]

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10 Things You Can Do Right Now – Part 1

Sometimes you don’t know where to start…so you never do. Here are 10 things you can do right now—this very moment—that will help you jump start your organization’s social media effectiveness in 2010. You can do all these things in less than one hour! Think how productive you’ll feel when you’re done! 1. Define a […]

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Flip HD Camera Sale!

I have made no secret of my love affair with the Flip line of cameras, especially in their utility and ease for nonprofits. Today (and TODAY ONLY!) you can get 40% off the HD Mino Flip camera on Amazon.com! This camera is usually $199. Today you can get it for $119 and it’s eligible for […]

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