Using Social Media to Get People to Do Stuff

By on March 5, 2010 in Blogging, Nonprofits, Social Media, Things You Can Do NOW

When you think about it, all we are really trying to do with our animal rescue is save lives. At the end of the day, that’s what it all boils down to. But to achieve this goal, we must somehow cause a series of things to happen. We need to get people to “do stuff”: […]

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Petfinder.com Releases Free iPhone App

By on February 17, 2010 in Nonprofits, Social Media, Things You Can Do NOW

I know I’ve been waiting for this one for a long time–Petfinder.com has a great mobile site, but I was always hoping they’d come out with an app for the iPhone (I think Droid, Blackberry, etc. are not far behind). One of the things I do for a living is develop iPhone apps, so I […]

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What is Google Adwords?

By on February 1, 2010 in Hot Tips, Nonprofits, Social Media

For official information on Google Adwords, visit the Adwords web site. I’ll explain it here in hopefully more user-friendly terms. A Google Adwords campaign involves a monthly advertising budget, much as a television or radio ad campaign would. Google adwords, in a nutshell, works like this: You create a series of very focused, strategic text-based […]

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For Non-Profits: Questions to Get Started in Social Media

By on January 19, 2010 in Blogging, Nonprofits, Social Media, Things You Can Do NOW

A quandary facing many, many animal rescue groups and nonprofits is how to get STARTED using social media, and how to convince the “powers that be” that it’s a worthwhile endeavor. And then, if they are “convinced,” what is the action plan? Your organization might already have a PR person, but most likely not. And […]

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10 Things You Can Do Right Now – Part 2

By on January 13, 2010 in Facebook, Hot Tips, Nonprofits, Social Media, Things You Can Do NOW

Put a Donate button on your site It’s free and easy to put a “Donate” button on your site. Make it as easy as possible for people to give you money! You never know what they may see or read on your web site that spurs them to make a donation, and you want that […]

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10 Things You Can Do Right Now – Part 1

By on January 2, 2010 in Blogging, Facebook, Hot Tips, Nonprofits, Social Media, Things You Can Do NOW

Sometimes you don’t know where to start…so you never do. Here are 10 things you can do right now—this very moment—that will help you jump start your organization’s social media effectiveness in 2010. You can do all these things in less than one hour! Think how productive you’ll feel when you’re done! 1. Define a […]

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Flip HD Camera Sale!

By on December 16, 2009 in Hot Tips, Nonprofits, Things You Can Do NOW

I have made no secret of my love affair with the Flip line of cameras, especially in their utility and ease for nonprofits. Today (and TODAY ONLY!) you can get 40% off the HD Mino Flip camera on Amazon.com! This camera is usually $199. Today you can get it for $119 and it’s eligible for […]

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Pardon the Dust…

By on December 11, 2009 in Blogging

You may notice that some things don’t look quite right on TheSocialAnimal.com…I am doing some behind-the-scenes cleanup work and for a day or two you might see some weird stuff going on. Some links might not work. If you see something really horrible, let me know…otherwise, just hang tight and I’ll have it back to […]

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How to Create a Donation Button Using Paypal

By on December 9, 2009 in Facebook, Nonprofits, Things You Can Do NOW, Video Tutorials

Using a free application on Facebook, you can insert a Paypal button that people can use to donate to your organization–right from Facebook! I’ll show you in the next post how to insert the button on your Facebook page. First I’ll show you how to create the button in your Paypal account. The only thing […]

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