Tag Archives | Facebook

“How Can I Promote My Event on Facebook?”

By on June 3, 2010 in Facebook, Nonprofits, Social Media

Recently I got a question via email from a Social Animal blog reader: “I am currently managing the FaceBook page for my shelter. The event I created is actually managed under a different name; it was set up before I realized you could manage multiple pages under your email. I can’t seem to invite all [...]

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The Difference Between Facebook Pages, Profiles, Groups and (New!) Community Pages

By on April 17, 2010 in Facebook, Social Media

Everywhere I go, I hear that people are pretty confused about the differences between Facebook profiles, pages and groups, and which one is appropriate for their organization or business. A couple of weeks ago, Facebook rolled out yet ANOTHER type of page, the Community Page, which makes things even more confusing! Here’s the most important [...]

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Facebook Strategies

By on March 21, 2010 in Blogging, Facebook, Hot Tips, Nonprofits, Social Media

In preparation for my seminar at the Texas Unites for Animals Lone Star Conference next week, I put together a few strategy ideas for Facebook that I’d like to share. If you have questions; let me know–I am going to go into more details about this at my session on Sunday in Austin! Facebook Strategies [...]

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10 Things You Can Do Right Now – Part 2

By on January 13, 2010 in Facebook, Hot Tips, Nonprofits, Social Media, Things You Can Do NOW

Put a Donate button on your site It’s free and easy to put a “Donate” button on your site. Make it as easy as possible for people to give you money! You never know what they may see or read on your web site that spurs them to make a donation, and you want that [...]

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10 Things You Can Do Right Now – Part 1

By on January 2, 2010 in Blogging, Facebook, Hot Tips, Nonprofits, Social Media, Things You Can Do NOW

Sometimes you don’t know where to start…so you never do. Here are 10 things you can do right now—this very moment—that will help you jump start your organization’s social media effectiveness in 2010. You can do all these things in less than one hour! Think how productive you’ll feel when you’re done! 1. Define a [...]

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Hello to new friends!

By on April 8, 2009 in Blogging, Facebook, MySpace, Social Media, Things You Can Do NOW

I had a great time today presenting at the Humane Society of the United States Animal Care Expo in Las Vegas! I was so glad to see so many people attending the Web 2.0 tools seminar. I could see a lot of confusion on peoples’ faces, though, so I know that all your questions were not fully answered.

That’s what this web site is for, and welcome! Together we will explore all the new tools you can use to promote your shelter/rescue group/humane society or whatever it is you do in the animal welfare field. There are lots of places on the Internet where you can find instruction on how to use Facebook, Twitter, Myspace, etc. but none that is geared specifically towards animal welfare people. I created thesocialanimal.com for you, so that we can use these tools to help animals all over the world.

So please, send me your questions and ideas. My goal is to help you make better use of the web. I’m glad to help in any way I can, because I love teaching people how to use new media…and I also love animals!

It was great to meet so many of you today. Thanks for coming to our presentation and I’d love to hear your feedback. Keep the questions coming; I can guarantee you’re not the only one who’s a little bewildered at times!

What’s one thing you can do RIGHT NOW? Go out to Twitter and get yourself an account. I’d recommend setting up a separate email address just for managing your social media, if you can–because it will generate a lot of email (confirmations, opt-ins, etc.) so you might set one up that is socialmedia@myorg.com or something. If you don’t know how to set up an account on your server, or don’t have permission, just set up a free one. Use Google’s gmail or Yahoo mail, set one up that might be okhumanesocialmedia@yahoo.com or something like that. It might help you to manage the influx of email that will come with these new ventures.

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