Facebook today launched a new dimension to their already mammoth presence on the web. This will have huge implications for your privacy on Facebook, but also presents new opportunities for your organization. First: DON’T PANIC. I’ll walk you through this! It’s called “Places” and they call it a “product.” It will automatically be available to […]
Facebook Launches New “Places” Feature; Boon for Local Businesses But Scary for Privacy?
Displaying Petfinder’s Adoptable Pet Scroller on a Facebook Page
Recently I received an email from a Social Animal reader who had successfully placed a Paypal button on her organization’s Facebook page using my tutorial. She wrote: “I just added a Paypal Donate Button to our Facebook page thank to your tutorial! I was curious to know your thoughts on adding the petfinder code for […]
C.A.R.A. Shelter Receives Recognition (and RESULTS) for Social Media Efforts
I wanted to give a big shout out and congratulations to my friends at CARA (Community Animal Rescue and Adoption) in Jackson, MS. This video posted on YouTube gives a great overview of their shelter and what they do, but also details how they’ve been able to build up their efforts through social media. CARA […]
“How Can I Promote My Event on Facebook?”
Recently I got a question via email from a Social Animal blog reader: “I am currently managing the FaceBook page for my shelter. The event I created is actually managed under a different name; it was set up before I realized you could manage multiple pages under your email. I can’t seem to invite all […]
The Difference Between Facebook Pages, Profiles, Groups and (New!) Community Pages
Everywhere I go, I hear that people are pretty confused about the differences between Facebook profiles, pages and groups, and which one is appropriate for their organization or business. A couple of weeks ago, Facebook rolled out yet ANOTHER type of page, the Community Page, which makes things even more confusing! Here’s the most important […]
Facebook Strategies
In preparation for my seminar at the Texas Unites for Animals Lone Star Conference next week, I put together a few strategy ideas for Facebook that I’d like to share. If you have questions; let me know–I am going to go into more details about this at my session on Sunday in Austin! Facebook Strategies […]
10 Things You Can Do Right Now – Part 2
Put a Donate button on your site It’s free and easy to put a “Donate” button on your site. Make it as easy as possible for people to give you money! You never know what they may see or read on your web site that spurs them to make a donation, and you want that […]
10 Things You Can Do Right Now – Part 1
Sometimes you don’t know where to start…so you never do. Here are 10 things you can do right now—this very moment—that will help you jump start your organization’s social media effectiveness in 2010. You can do all these things in less than one hour! Think how productive you’ll feel when you’re done! 1. Define a […]
Hello to new friends!
I had a great time today presenting at the Humane Society of the United States Animal Care Expo in Las Vegas! I was so glad to see so many people attending the Web 2.0 tools seminar. I could see a lot of confusion on peoples’ faces, though, so I know that all your questions were […]
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