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Facebook Launches New “Places” Feature; Boon for Local Businesses But Scary for Privacy?

Facebook today launched a new dimension to their already mammoth presence on the web. This will have huge implications for your privacy on Facebook, but also presents new opportunities for your organization. First: DON’T PANIC. I’ll walk you through this! It’s called “Places” and they call it a “product.” It will automatically be available to […]

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Just a little construction…don’t mind the dust!

Hello everyone! I am getting ready to launch some really cool new things on TheSocialAnimal.com, and I felt it was time for a little makeover. So I’m going to go ahead and make the site visible and accessible to you all, but there may be some glitches for a few days as I get everything […]

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How to Monitor What People are Saying About Your Organization Online

Learn ways to automate searches to keep track of what people are blogging, tweeting, facebooking and saying online about your organization.

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I need your vote!

Hello friends! I hope these “dog days of summer” find you well and not panting too hard to get things done. I’ve met more of you this summer at the HSUS Taking Action for Animals conference in Washington, D.C., and on the free social media webinars we’ve put together through TheSocialAnimal.com. I really hope these […]

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How To Create a Free Custom Twitter Background

***UPDATE MARCH 2011!*** Twitter has changed the dimensions and arrangement of the Twitter page layout. So the old template I had up here in August will NOT work anymore. You can still use it (if you created a background with it), but it isn’t going to look right. Twitter is in the process of rolling […]

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How to Recruit Volunteers Using Social Media

No matter where you are, or how small your town is, volunteers are out there, and they do want to help your organization. The question is, are YOU ready to accept volunteers? Are you ready to get to know some new people and let them into your organization, to trust them with your animals and […]

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Displaying Petfinder’s Adoptable Pet Scroller on a Facebook Page

Recently I received an email from a Social Animal reader who had successfully placed a Paypal button on her organization’s Facebook page using my tutorial. She wrote: “I just added a Paypal Donate Button to our Facebook page thank to your tutorial! I was curious to know your thoughts on adding the petfinder code for […]

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C.A.R.A. Shelter Receives Recognition (and RESULTS) for Social Media Efforts

I wanted to give a big shout out and congratulations to my friends at CARA (Community Animal Rescue and Adoption) in Jackson, MS. This video posted on YouTube gives a great overview of their shelter and what they do, but also details how they’ve been able to build up their efforts through social media. CARA […]

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Where Can I (Should I?) Find Someone to Do Social Media For My Organization?

Social media can definitely make a huge difference to your organization. But for it to really work, someone has to spend some time on it, that’s for sure. It’s all about engaging with your fans and community, and that takes some time. You really have two choices if you have decided not to do it […]

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