Facebook Changes Cause Dramatic Decrease in Page Post Visibility: Here’s how to keep engaging your fans (without paying) so they keep seeing your posts

You’ve probably noticed that your Facebook page posts aren’t reaching as many people as they used to. Learn about the “new” model Facebook is using to display content, and tips and tactics you can use to make sure your content still reaches your fans–without having to pay an arm and a leg to “boost” posts.

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Facebook Announces Major New Changes to Pages (Bad News)

Facebook is rolling out another set of changes to our Pages. This will affect nonprofits in a MAJOR way, and they’re starting to roll it out next week (March 17) Read on to learn about the changes and what you need to do now.

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Facebook Will Identify Which Page Admin Made Each Post Starting February 20, 2014

Starting February 20, 2014, Facebook will begin identifying which page admin made each post on your page with a “Posted by _____” attribution. This will ONLY be available to other administrators–not the general public.

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Donate popup closeup view

Facebook Launches New 100% Free Donate Button for Nonprofits

Facebook unveiled a “Donate Now” button this week to make it much easier for non-profits to take contributions on Facebook, at NO CHARGE to the nonprofit or the donor! However, this allows Facebook to collect credit card numbers and other billing info for Facebook users that could mean millions for its ecommerce and gaming initiatives.

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Google’s New Mobile Tool for Nonprofit Fundraising – One Today

This week, Google launched One Today, its latest offering as part of the Google for Nonprofits program. (If you’re not a part of this program, it’s free and easy to sign up–if you’re a 501(c)3, you need to do it!

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The Social Media Fundraising Formula: How Nonprofits Can Raise More Money Using the Internet

I have seen nonprofits cautiously embrace social media over the last five years, but they still aren’t completely sure how to use it for fundraising. This session will teach you how, and help you get you Executive Director and Board of Directors excited too! We’ll look at successful social media fundraising campaigns, and some not-so-successful ones, and break down how and why they worked or didn’t work. I’ll share my 5 secrets that make my campaigns meet their goals 100% of the time.

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The Best Way for Nonprofits to Accept Credit Cards in Person – An Alternative to Square Up or Paypal Here

If your organization is not accepting credit cards onsite—for adoption fees, donations, spay/neuter or vaccination fees, boarding costs, service payments or anything else—you’re missing out on a big source of revenue. I have used Paypal Here, Square and PhoneSwipe extensively, all in the animal rescue field. I recommend PhoneSwipe, hands down. Here’s why.

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Facebook Deleting all Static FBML Page Tabs on December 5

Facebook is removing all Static FBML Page Tabs Wednesday, December 5, 2012. It’s the last chance to move your Static FBML Page tab content to an HTML tab. This post explains how to save your content and how to get it back on Facebook safely.

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Free Petfinder Plugin for WordPress

TheSocialAnimal.com has developed a WordPress Plugin that will enable any website to display featured animal(s) from Petfinder.com in a variety of different ways.

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