I have seen nonprofits cautiously embrace social media over the last five years, but they still aren’t completely sure how to use it for fundraising. This session will teach you how, and help you get you Executive Director and Board of Directors excited too! We’ll look at successful social media fundraising campaigns, and some not-so-successful ones, and break down how and why they worked or didn’t work. I’ll share my 5 secrets that make my campaigns meet their goals 100% of the time.
The Best Way for Nonprofits to Accept Credit Cards in Person – An Alternative to Square Up or Paypal Here
If your organization is not accepting credit cards onsite—for adoption fees, donations, spay/neuter or vaccination fees, boarding costs, service payments or anything else—you’re missing out on a big source of revenue. I have used Paypal Here, Square and PhoneSwipe extensively, all in the animal rescue field. I recommend PhoneSwipe, hands down. Here’s why.
Facebook Deleting all Static FBML Page Tabs on December 5
Facebook is removing all Static FBML Page Tabs Wednesday, December 5, 2012. It’s the last chance to move your Static FBML Page tab content to an HTML tab. This post explains how to save your content and how to get it back on Facebook safely.
Free Petfinder Plugin for WordPress
TheSocialAnimal.com has developed a WordPress Plugin that will enable any website to display featured animal(s) from Petfinder.com in a variety of different ways.
Need Suggestions for Donation Vehicles that Do Not Require Bank Accounts
I need suggestions for city, county and parish shelters to be able to accept donations online that do NOT require bank account information to be linked to the account.
How to recover or claim a Facebook page that belongs to you, but someone else owns or controls
If you need to claim a page or place that belongs to you, but you don’t have control over it, watch this video for help on what to do and how to actually email to a person at Facebook.
How to add a donate button (or other custom content) to your Facebook page (Timeline Layout)
This video shows you how to use a static iFrame app (it’s okay if you have no idea what that is!) to put custom content on your Facebook page–like a donate button, a list of adoptable pets, a volunteer application or anything you want! It’s slow, step-by-step and walks you through the entire process.
Facebook Now Allows Different Page Admin Roles; Scheduling of Posts
Facebook’s new features released today allow brand pages to assign specific duties to multiple page admins, each with varying degrees of permissions. Enclosed is a chart that outlines the new roles of manager, content creator, moderator, advertiser and insights analyst. Facebook will also now allow pages to schedule posts–for past or future times.
Facebook Secret: Only 3% – 7% of your Facebook Fans are seeing your Fan Page Posts!
Engagement is “Likes”, “Comments” and “Shares”. If your number of likes, comments and shares are consistently low, EdgeRank will determine that your fans are not interested in your page posts and your post will no longer appear on your fan’s Facebook wall. A person “Liking” your page is no guarantee that they will see all your posts. If a fan does not interact with your page (via likes, comments and shares) it will eventually disappear from their Facebook wall.
Who is The Social Animal?
Emily Garman is COO of Oklahoma Media Group, a web design/application development firm. Her passion is animal welfare, as is evidenced by 15+ years volunteering with local rescue organizations as a foster mom as well as providing her company's services. TheSocialAnimal.com is a side project devoted to teaching animal welfare advocates how to use social media to accomplish their mission more effectively. Emily lectures on nonprofit marketing all over the USA and is available for booking at conferences and for private consultations.Subscribe / Connect
I'm available via most social media, so drop me a line! I'll answer your questions and I really look forward to hearing from you and helping if I can!
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