Engagement is “Likes”, “Comments” and “Shares”. If your number of likes, comments and shares are consistently low, EdgeRank will determine that your fans are not interested in your page posts and your post will no longer appear on your fan’s Facebook wall. A person “Liking” your page is no guarantee that they will see all your posts. If a fan does not interact with your page (via likes, comments and shares) it will eventually disappear from their Facebook wall.
New Facebook Timeline Layout for Pages
On March 30, 2012, ALL Facebook pages will automatically switch to the new Timeline layout. Whether you like it or not, Timeline is here for your business or organization page, so you might as well make the most of it! I’ll show you tricks to customize your page and get it launched, and then I’ll walk you through the anatomy of the Timeline and what you can do with it.
Facebook Pages Change to Timeline Layout – March 30, 2012
On March 30, 2012, Facebook will convert all pages (not just profiles anymore!) to the Timeline layout. You’ll be able to exchange private messages with your fans, plus control which apps show at the top of your page (and have much greater visibility for the apps you have installed, like donate pages, lists of adoptable animals, etc.) This video walks you through the changes and how to prepare.
How to Authenticate Your Facebook Page
As you may know, if you want to combine two Facebook pages, it can be a tricky process. (see this post for more information about merging pages) If you don’t have the “merge duplicate pages” option in your page settings, then you need to pursue a different method for merging your pages. Sometimes even then, though, you get stuck by Facebook saying that you cannot merge your pages because one or more of them has not been “authenticated.”
How to Combine or Merge Two Facebook Pages – Updated 2012
Step-by-step instructions, with easy-to-understand screen shots, explain how to combine or merge two Facebook pages. It’s okay if your pages don’t have the same names.
My Gift to You: End of Year Fundraising Campaign – Use it now!
My gift to you this year are the text and images for an end-of-year holiday fundraising campaign. Use it today–there are just a few weeks left before 2012!
Is Katherine Heigl’s “I Hate Balls” Campaign a Good One?
Katherine Heigl’s “I Hate Balls” campaign for neutering pets (Produced by FunnyOrDie.com) has animal welfare people buzzing. But is it actually motivating people to neuter their pets? Is it a good campaign? Come on over and let’s discuss!
How to Secure Your WordPress Site
Do you host your site on Wordpress? You can do simple things to protect your Wordpress site using these great (free) Wordpress plugins that protect your Internet real estate.
It will take 20 minutes or so, and will save you a world of hurt if your site is ever hacked.
Who is The Social Animal?
Emily Garman is COO of Oklahoma Media Group, a web design/application development firm. Her passion is animal welfare, as is evidenced by 15+ years volunteering with local rescue organizations as a foster mom as well as providing her company's services. TheSocialAnimal.com is a side project devoted to teaching animal welfare advocates how to use social media to accomplish their mission more effectively. Emily lectures on nonprofit marketing all over the USA and is available for booking at conferences and for private consultations.Subscribe / Connect
I'm available via most social media, so drop me a line! I'll answer your questions and I really look forward to hearing from you and helping if I can!
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