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“Why Isn’t My Site #1 on Google?”

A large part of helping your site perform well is simply time–it just takes time for your site to be established. Hopefully the people who created your web site laid the groundwork by building a very solid foundation–they have optimized your site for the keywords you want to target, and made sure the platform on […]

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Great Deal on Norton Internet Security for Cyber Monday

If you’re a non-profit, and you’re using Windows computers (which are probably old and a little slow because they were donated, right?), you can’t afford to NOT have virus protection on your PC. You might think it’s okay to skip on this, or try a “free” solution (and some of those can even be malicious […]

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How to Share Adoptable animals from Petfinder.com on Facebook

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How to Customize Your Facebook Fan Page (Part 2)

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How to Edit and Customize your Facebook Fan Page

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How to Create a Facebook Fan Page

UPDATED 3/20/2011! The whole process is somewhat different now, so I’ve updated the video!  

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Social Media For Dummies: Top 10 Guides to Getting Started

At the recent TAFA Conference in Washington, DC, several people asked me for some guidance on where to find more information for beginners on how to get started in social media. Of course, I think The Social Animal is going to be your best bet because it focuses specifically on animal welfare issues, but we […]

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Welcome TAFA Friends…and some Twitter basics

Welcome to all the folks I met at the HSUS Taking Action for Animals Conference in Washington, DC this weekend! I was truly impressed with the quality of the conference, exhibitors and presenters (and the food was pretty awesome, too!). This is the best HSUS conference I’ve been to so far, definitely. If you’re joining […]

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Twitter in Plain English

So it seems like the tool you all most want to learn about is Twitter. There’s still a lot of mystery (and even animosity) surrounding Twitter, and I’m not entirely sure why. I think it’s easy to dismiss as something frivolous, faddy, and many people don’t see how it can benefit their nonprofit organization. In […]

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