Tag Archives | advertising

Is Katherine Heigl’s “I Hate Balls” Campaign a Good One?

By on November 30, 2011 in Fun Sites, Nonprofits, Social Media

Katherine Heigl’s “I Hate Balls” campaign for neutering pets (Produced by FunnyOrDie.com) has animal welfare people buzzing. But is it actually motivating people to neuter their pets? Is it a good campaign? Come on over and let’s discuss!

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What is Google Adwords?

By on February 1, 2010 in Hot Tips, Nonprofits, Social Media

For official information on Google Adwords, visit the Adwords web site. I’ll explain it here in hopefully more user-friendly terms. A Google Adwords campaign involves a monthly advertising budget, much as a television or radio ad campaign would. Google adwords, in a nutshell, works like this: You create a series of very focused, strategic text-based […]

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