Tag Archives | Robert Cialdini

Interested in Influence? Read Robert Cialdini

By on March 6, 2010 in Networking, Nonprofits, Social Media, Things You Can Do NOW

Since all of you animal welfare people have so much spare time (chuckle, chuckle, snort, snort), I wanted to recommend a book if you are interested in learning more about the psychology of influence. You might think this is all about sales, but we in the nonprofit world would do well to take a page […]

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Using Social Media to Get People to Do Stuff

By on March 5, 2010 in Blogging, Nonprofits, Social Media, Things You Can Do NOW

When you think about it, all we are really trying to do with our animal rescue is save lives. At the end of the day, that’s what it all boils down to. But to achieve this goal, we must somehow cause a series of things to happen. We need to get people to “do stuff”: […]

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