Hello, Purina Shelter Partners! Please find below the assets available to use to promote the Pet Food Finder Quiz on your website and social media. Below that, you’ll find sample copy to use to make your social posts.

Choose any of these images that work best for you (you don’t have to use them all!).

Instructions:

Download the image to your hard drive or cloud storage. Depending on your type of computer, you can do this by right-clicking on the image, control+click (PC), or command+click (Mac). If you’re on a phone or tablet, click and hold or however you typically save images on your device.

Place the image on your website where it fits best; we suggest in the footer, or in a sidebar or top ad bar. Depending on your website, this can be done in many different ways. IF YOU NEED HELP, that’s what I (Emily Garman) am here for! Email me and I’m glad to help walk you through putting the link on your site, or I can do it for you, if you prefer, at no cost.

Don’t change the image name. It’s important, for Purina’s tracking, that you keep the image file name intact.

Once you’ve gotten the image on your site, you need to add a link to the quiz! Each image has its own specific link URL. They all go to the Pet Food Finder Quiz site, but tracking information is embedded in each link, so it’s important that you use the right link URL for the image(s) you choose.

NOTE: some of these images are very large; they are in original size format, and are the suggested sizes and dimensions for optimal performance on various social media sites. Please do not adjust the images sizes, as it may reduce their quality.

Website Banners:

There are three different sizes; choose which works best for your site. Of each file, there is a static .jpg and an animated .gif. Use whichever you prefer. Directly below each image is the link URL to use for that image. (they are long, but be sure you get the entire URL!) NEED HELP? Let me know! That’s what I’m here for!

Banner: (320 x 100)

.jpg URL:
purina.com/pet-food-finder-direct?utm_campaign=pcg-petfoodfinder2020&utm_medium=display&utm_source=shelter&utm_content=cr-puri_pcg_purinapetfoodfinder_right-pet-right-food-text_try-pet-food-finder_banner_jpg_pt-na&utm_term=

.gif URL:
purina.com/pet-food-finder-direct?utm_campaign=pcg-petfoodfinder2020&utm_medium=display&utm_source=shelter&utm_content=cr-puri_pcg_purinapetfoodfinder_right-pet-right-food-text_try-pet-food-finder_banner_gif_pt-na&utm_term=

Banner: (600 x 600)

.jpg URL:
purina.com/pet-food-finder-direct?utm_campaign=pcg-petfoodfinder2020&utm_medium=display&utm_source=shelter&utm_content=cr-puri_pcg_purinapetfoodfinder_right-pet-right-food-text_try-pet-food-finder_banner_jpg_pt-na&utm_term=

.gif URL:
purina.com/pet-food-finder-direct?utm_campaign=pcg-petfoodfinder2020&utm_medium=display&utm_source=shelter&utm_content=cr-puri_pcg_purinapetfoodfinder_right-pet-right-food-text_try-pet-food-finder_banner_gif_pt-na&utm_term=

Banner: (728 x 90)

.jpg URL: purina.com/pet-food-finder-direct?utm_campaign=pcg-petfoodfinder2020&utm_medium=display&utm_source=shelter&utm_content=cr-puri_pcg_purinapetfoodfinder_right-pet-right-food-text_try-pet-food-finder_banner_jpg_pt-na&utm_term=

.gif URL: purina.com/pet-food-finder-direct?utm_campaign=pcg-petfoodfinder2020&utm_medium=display&utm_source=shelter&utm_content=cr-puri_pcg_purinapetfoodfinder_right-pet-right-food-text_try-pet-food-finder_banner_gif_pt-na&utm_term=

NEED HELP? Let me know! That’s what I’m here for!

Facebook Post:

(1200 x 630)

Facebook URL (to use with post):
purina.com/pet-food-finder-direct?utm_campaign=pcg-petfoodfinder2020&utm_medium=socialorganic&utm_source=facebook&utm_content=cr-puri_pcg_purinapetfoodfinder_right-pet-right-food-image_try-facebook_1200x630_jpg_pt-na&utm_term=

Twitter Post:

(506 x 253)

Twitter link URL:
purina.com/pet-food-finder-direct?utm_campaign=pcg-petfoodfinder2020&utm_medium=socialorganic&utm_source=twitter&utm_content=cr-puri_pcg_purinapetfoodfinder_right-pet-right-food-image_try-twitter_506x253_jpg_pt-na&utm_term=

Instagram Post:

(1080 x 1080)

Instagram post URL:
purina.com/pet-food-finder-direct?utm_campaign=pcg-petfoodfinder2020&utm_medium=socialorganic&utm_source=instagram&utm_content=cr-puri_pcg_purinapetfoodfinder_right-pet-right-food-image_try-instagram_1080x1080_jpg_pt-na&utm_term=

Instagram Stories:

(1080 x 1920 or 9:16)

Instagram stories URL:
purina.com/pet-food-finder-direct?utm_campaign=pcg-petfoodfinder2020&utm_medium=socialorganic&utm_source=instagramstories&utm_content=cr-puri_pcg_purinapetfoodfinder_right-pet-right-food-image_try-instagramstories_1080x1920_jpg_pt-na&utm_term=

Pinterest Pin/Post:

(600 x any)

Pinterest URL:
purina.com/pet-food-finder-direct?utm_campaign=pcg-petfoodfinder2020&utm_medium=socialorganic&utm_source=pinterest&utm_content=cr-puri_pcg_purinapetfoodfinder_right-pet-right-food-image_try-pinterest_600x867_jpg_pt-na&utm_term=

Social Media Post Suggestions

The long posts would be better suited for Facebook and social networks without a text length restriction. But use any of the posts on any network you prefer, along with the images provided. Be sure to tag appropriately! Where it says “link,” put the URL for the social network you are using as listed above with each social image). These are just suggestions. Feel free to customize them or craft your own!

Post 1:
Take the @Purina Pet Food Finder Quiz! Just enter info about your dog or cat, including their breed, weight, activity level, and more, and the Purina Pet Food Finder will recommend the best Purina food for your puppy, kitten, adult or senior dog or cat. You’ll even get a customized feeding guide! (link)

Post 2:
What if your pet has been eating the wrong food? Take @Purina’s Pet Food Quiz to get a recommendation based on your pet’s age, breed, size, activity level and more. Plus, upload a photo and they’ll guess your dog’s breed—with over 80% accuracy! (link)

Post 3:
How much food should your pet be eating? How many times a day? What food is best for your specific pet? @Purina’s new Pet Food Finder Quiz tool can help you be certain you’re feeding your cat or dog the best possible food for a long & healthy life! (link)

Post 4:
Is your #dog or #cat eating the right food? Take @Purina’s Pet Food Finder Quiz to find out and get a free customized feeding guide! (link)

Post 5:
@Purina’s new #PetFoodFinder tool can guess your dog’s breed from a photo with over 80% accuracy—AND will put together a personalized feeding plan for your pet! (link)

Post 6:
We are loving this fun #PetFoodFinder quiz from our friends at @Purina. Find the perfect food for your #cat or #dog by answering just a few simple questions, AND get a free personal feeding plan! (link)

Hashtags to use (as applicable):

#petfood #dogfood #catfood #petnutrition #scienceinaction #petfoodscience #pets #dog #cat #feedyourpet #petfoodfinder #Purina

NEED HELP? Let me know! That’s what I’m here for!