If your organization is not accepting credit cards onsite—for adoption fees, donations, spay/neuter or vaccination fees, boarding costs, service payments or anything else—you’re missing out on a big source of revenue. I have used Paypal Here, Square and PhoneSwipe extensively, all in the animal rescue field. I recommend PhoneSwipe, hands down. Here’s why.

The Best Way for Nonprofits to Accept Credit Cards in Person – An Alternative to Square Up or Paypal Here

Facebook Deleting all Static FBML Page Tabs on December 5
Facebook is removing all Static FBML Page Tabs Wednesday, December 5, 2012. It’s the last chance to move your Static FBML Page tab content to an HTML tab. This post explains how to save your content and how to get it back on Facebook safely.

Free Petfinder Plugin for WordPress
TheSocialAnimal.com has developed a WordPress Plugin that will enable any website to display featured animal(s) from Petfinder.com in a variety of different ways.

Facebook Now Allows Different Page Admin Roles; Scheduling of Posts
Facebook’s new features released today allow brand pages to assign specific duties to multiple page admins, each with varying degrees of permissions. Enclosed is a chart that outlines the new roles of manager, content creator, moderator, advertiser and insights analyst. Facebook will also now allow pages to schedule posts–for past or future times.

New Facebook Timeline Layout for Pages
On March 30, 2012, ALL Facebook pages will automatically switch to the new Timeline layout. Whether you like it or not, Timeline is here for your business or organization page, so you might as well make the most of it! I’ll show you tricks to customize your page and get it launched, and then I’ll walk you through the anatomy of the Timeline and what you can do with it.
How to Authenticate Your Facebook Page With the New Timeline Layout
Every time you figure out where all the buttons are on Facebook, they move them! Several people have switched to the new timeline and are having a hard time finding the “protect your page” link to authenticate their page.
It’s located on the easy-to-miss little “settings” gearbox on your page. Check out this screenshot to see.

Facebook Pages Change to Timeline Layout – March 30, 2012
On March 30, 2012, Facebook will convert all pages (not just profiles anymore!) to the Timeline layout. You’ll be able to exchange private messages with your fans, plus control which apps show at the top of your page (and have much greater visibility for the apps you have installed, like donate pages, lists of adoptable animals, etc.) This video walks you through the changes and how to prepare.

How to Authenticate Your Facebook Page
As you may know, if you want to combine two Facebook pages, it can be a tricky process. (see this post for more information about merging pages) If you don’t have the “merge duplicate pages” option in your page settings, then you need to pursue a different method for merging your pages. Sometimes even then, though, you get stuck by Facebook saying that you cannot merge your pages because one or more of them has not been “authenticated.”

How to Secure Your WordPress Site
Do you host your site on Wordpress? You can do simple things to protect your Wordpress site using these great (free) Wordpress plugins that protect your Internet real estate.
It will take 20 minutes or so, and will save you a world of hurt if your site is ever hacked.
Free Social Media Policy
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Who is The Social Animal?
Emily Garman is COO of Oklahoma Media Group, a web design/application development firm. Her passion is animal welfare, as is evidenced by 15+ years volunteering with local rescue organizations as a foster mom as well as providing her company's services. TheSocialAnimal.com is a side project devoted to teaching animal welfare advocates how to use social media to accomplish their mission more effectively. Emily lectures on nonprofit marketing all over the USA and is available for booking at conferences and for private consultations.Recent Tweets
Follow @thesocialanimal on Twitter
Recent Posts
- The Social Media Fundraising Formula: How Nonprofits Can Raise More Money Using the Internet
- The Best Way for Nonprofits to Accept Credit Cards in Person – An Alternative to Square Up or Paypal Here
- Facebook Deleting all Static FBML Page Tabs on December 5
- Free Petfinder Plugin for WordPress
- Need Suggestions for Donation Vehicles that Do Not Require Bank Accounts
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