I have seen nonprofits cautiously embrace social media over the last five years, but they still aren’t completely sure how to use it for fundraising. This session will teach you how, and help you get you Executive Director and Board of Directors excited too! We’ll look at successful social media fundraising campaigns, and some not-so-successful ones, and break down how and why they worked or didn’t work. I’ll share my 5 secrets that make my campaigns meet their goals 100% of the time.
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Facebook Deleting all Static FBML Page Tabs on December 5
Facebook is removing all Static FBML Page Tabs Wednesday, December 5, 2012. It’s the last chance to move your Static FBML Page tab content to an HTML tab. This post explains how to save your content and how to get it back on Facebook safely.
How to recover or claim a Facebook page that belongs to you, but someone else owns or controls
If you need to claim a page or place that belongs to you, but you don’t have control over it, watch this video for help on what to do and how to actually email to a person at Facebook.
How to add a donate button (or other custom content) to your Facebook page (Timeline Layout)
This video shows you how to use a static iFrame app (it’s okay if you have no idea what that is!) to put custom content on your Facebook page–like a donate button, a list of adoptable pets, a volunteer application or anything you want! It’s slow, step-by-step and walks you through the entire process.
Facebook Now Allows Different Page Admin Roles; Scheduling of Posts
Facebook’s new features released today allow brand pages to assign specific duties to multiple page admins, each with varying degrees of permissions. Enclosed is a chart that outlines the new roles of manager, content creator, moderator, advertiser and insights analyst. Facebook will also now allow pages to schedule posts–for past or future times.
Facebook Secret: Only 3% – 7% of your Facebook Fans are seeing your Fan Page Posts!
Engagement is “Likes”, “Comments” and “Shares”. If your number of likes, comments and shares are consistently low, EdgeRank will determine that your fans are not interested in your page posts and your post will no longer appear on your fan’s Facebook wall. A person “Liking” your page is no guarantee that they will see all your posts. If a fan does not interact with your page (via likes, comments and shares) it will eventually disappear from their Facebook wall.
New Facebook Timeline Layout for Pages
On March 30, 2012, ALL Facebook pages will automatically switch to the new Timeline layout. Whether you like it or not, Timeline is here for your business or organization page, so you might as well make the most of it! I’ll show you tricks to customize your page and get it launched, and then I’ll walk you through the anatomy of the Timeline and what you can do with it.
Facebook Pages Change to Timeline Layout – March 30, 2012
On March 30, 2012, Facebook will convert all pages (not just profiles anymore!) to the Timeline layout. You’ll be able to exchange private messages with your fans, plus control which apps show at the top of your page (and have much greater visibility for the apps you have installed, like donate pages, lists of adoptable animals, etc.) This video walks you through the changes and how to prepare.
Who is The Social Animal?
Emily Garman is COO of Oklahoma Media Group, a web design/application development firm. Her passion is animal welfare, as is evidenced by 15+ years volunteering with local rescue organizations as a foster mom as well as providing her company's services. TheSocialAnimal.com is a side project devoted to teaching animal welfare advocates how to use social media to accomplish their mission more effectively. Emily lectures on nonprofit marketing all over the USA and is available for booking at conferences and for private consultations.Subscribe / Connect
I'm available via most social media, so drop me a line! I'll answer your questions and I really look forward to hearing from you and helping if I can!
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