I have seen nonprofits cautiously embrace social media over the last five years, but they still aren’t completely sure how to use it for fundraising. This session will teach you how, and help you get you Executive Director and Board of Directors excited too! We’ll look at successful social media fundraising campaigns, and some not-so-successful ones, and break down how and why they worked or didn’t work. I’ll share my 5 secrets that make my campaigns meet their goals 100% of the time.
The Social Media Fundraising Formula: How Nonprofits Can Raise More Money Using the Internet

How to recover or claim a Facebook page that belongs to you, but someone else owns or controls
If you need to claim a page or place that belongs to you, but you don’t have control over it, watch this video for help on what to do and how to actually email to a person at Facebook.

How to add a donate button (or other custom content) to your Facebook page (Timeline Layout)
This video shows you how to use a static iFrame app (it’s okay if you have no idea what that is!) to put custom content on your Facebook page–like a donate button, a list of adoptable pets, a volunteer application or anything you want! It’s slow, step-by-step and walks you through the entire process.

New Facebook Timeline Layout for Pages
On March 30, 2012, ALL Facebook pages will automatically switch to the new Timeline layout. Whether you like it or not, Timeline is here for your business or organization page, so you might as well make the most of it! I’ll show you tricks to customize your page and get it launched, and then I’ll walk you through the anatomy of the Timeline and what you can do with it.

Facebook Pages Change to Timeline Layout – March 30, 2012
On March 30, 2012, Facebook will convert all pages (not just profiles anymore!) to the Timeline layout. You’ll be able to exchange private messages with your fans, plus control which apps show at the top of your page (and have much greater visibility for the apps you have installed, like donate pages, lists of adoptable animals, etc.) This video walks you through the changes and how to prepare.

Workaround for Paypal Donate Button Error on Facebook Page
In last week’s webinar about creating custom tabs on your Facebook pages, we talked about inserting a Paypal donate button. Some of you were getting error messages from the donate button that wouldn’t let donors progress on to the donate page. So I’ve come up with a workaround, explained in this video.

Watch Video: How to Create Custom Tabs on your Facebook Page
If you missed yesterday’s webinar where we learned how to create custom tabs for our Facebook pages, you can watch the recording here!
If you still have any questions, please post them in the comments below; I’m glad to help.

Free Webinar: Creating Custom Tabs on your Facebook Page
Are you using Facebook to its fullest potential? You can have more on your Facebook page than the usual Photos, Wall, Events, etc. You could have a donate page, or a listing of your adoptable animals, or a photo gallery, or an email list signup box, or a calendar, or an event invitation…the list goes on and on! Join us this Thursday, September 1, at 12:00 pm Central for this free webinar!
Watch Video: Facebook for Total Beginners Webinar
Watch a video recording of today’s webinar, “Facebook for Total Beginners,” and let me know what questions you have, and what types of webinars YOU would like to attend!
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Who is The Social Animal?
Emily Garman is COO of Oklahoma Media Group, a web design/application development firm. Her passion is animal welfare, as is evidenced by 15+ years volunteering with local rescue organizations as a foster mom as well as providing her company's services. TheSocialAnimal.com is a side project devoted to teaching animal welfare advocates how to use social media to accomplish their mission more effectively. Emily lectures on nonprofit marketing all over the USA and is available for booking at conferences and for private consultations.Recent Tweets
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- The Social Media Fundraising Formula: How Nonprofits Can Raise More Money Using the Internet
- The Best Way for Nonprofits to Accept Credit Cards in Person – An Alternative to Square Up or Paypal Here
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- Free Petfinder Plugin for WordPress
- Need Suggestions for Donation Vehicles that Do Not Require Bank Accounts
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