From a reader: I have recently set up a twitter account for our organization and was wondering why/how people who do not follow us are able to “retweet” for us? Also, i haven’t been able to add a website link. How can we get people to donate through twitter?
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How to Combine or Merge 2 Facebook Pages
If you have more than one Facebook page for your organization, you can now combine those into one one main page! In this post, I’ll walk you through the 2-step process of merging your Facebook pages.
How to place a Paypal “Donate” button on your Facebook Page
UPDATE March 2011: This process has changed. Facebook no longer supports FBML, which was how we created the button interface in the past. If you already have FBML installed on your Facebook page, you’re good to go–you can continue on with this tutorial, as Facebook will continue to support FBML indefinitely. You just can’t do [...]
How to display your Facebook Page posts in Chronological Order
Since Facebook rolled out a ton of new changes for Pages last month, many of you have been asking me why the posts on your page (from yourself and from fans) aren’t displaying in chronological order–like most recent posts first (which seems logical!). When Facebook initially rolled out these changes for Facebook (February 10), you [...]
9 Keys to Search Engine Optimization: Is YOUR website performing at its best?
Here is an overview and plain-English explanation of the nine most important things you can do — right away — to help people find your website. SEO is not brain surgery, but it does take some specific strategies. Read on to learn more about how you (yes, you!) can help your website on its way to a #1 Google ranking!
Goodbye, Daisy! You Got a Great Home!
I have to share a social media experience I just had that was pretty personal for me.
I acquired two dogs (in the way that most of us do; they come to us from various places and people!) named Daisy and Josie. They were sisters–I’m guessing border collie/cocker spaniel mixes. They were about two years old and had spent much of their lives in someone’s backyard without much human interaction. They were sweet and friendly, but wary and unsocialized.

Tips and Tricks for Writing Great Nonprofit Holiday Donation Emails
This blog is all about how you can ask for money better than you ever have before. Remember–you are giving donors the opportunity to invest in your mission. The key is getting THEM to feel grateful and lucky at that opportunity, so they can’t WAIT for the PRIVILEGE of giving you money!
Huge, awesome search engine secret for non-profits
I’ve been holding out for a while on posting this. Honestly, I think I kind of felt like if I kept it to myself (or to the people who already knew about it) I could ensure that there was MORE for me. But then I thought, “This is GOOGLE. They have TONS of money. There’s [...]
Great Deal on Polaroid HD USB Digital Camcorder
If you’re still on the fence about whether you want to start “doing video” with your shelter animals, this may be the deal that tips the scale for you.
The Polaroid DVF-720 HD is also great, and TODAY ONLY (September 15, 2010) you can get it for $54.99!
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Who is The Social Animal?
Emily Garman is COO of Oklahoma Media Group, a web design/application development firm. Her passion is animal welfare, as is evidenced by 15+ years volunteering with local rescue organizations as a foster mom as well as providing her company's services. TheSocialAnimal.com is a side project devoted to teaching animal welfare advocates how to use social media to accomplish their mission more effectively. Emily lectures on nonprofit marketing all over the USA and is available for booking at conferences and for private consultations.Recent Tweets
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Recent Posts
- The Social Media Fundraising Formula: How Nonprofits Can Raise More Money Using the Internet
- The Best Way for Nonprofits to Accept Credit Cards in Person – An Alternative to Square Up or Paypal Here
- Facebook Deleting all Static FBML Page Tabs on December 5
- Free Petfinder Plugin for WordPress
- Need Suggestions for Donation Vehicles that Do Not Require Bank Accounts
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