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Author Archive | The Social Animal

“How Can I Promote My Event on Facebook?”

By on June 3, 2010 in Facebook, Nonprofits, Social Media

Recently I got a question via email from a Social Animal blog reader: “I am currently managing the FaceBook page for my shelter. The event I created is actually managed under a different name; it was set up before I realized you could manage multiple pages under your email. I can’t seem to invite all […]

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Overcoming Board & Administrative Objections to Social Media

By on May 1, 2010 in Nonprofits, Social Media

What if you are completely sold on the good social media can do for your organization, but you’re encountering resistance from someone above you, like your board of directors, executive director, big donors, etc? This can certainly be frustrating, and I talk to frustrated volunteers all the time who WANT to move forward with a […]

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The Difference Between Facebook Pages, Profiles, Groups and (New!) Community Pages

By on April 17, 2010 in Facebook, Social Media

Everywhere I go, I hear that people are pretty confused about the differences between Facebook profiles, pages and groups, and which one is appropriate for their organization or business. A couple of weeks ago, Facebook rolled out yet ANOTHER type of page, the Community Page, which makes things even more confusing! Here’s the most important […]

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Thinking of Other Ways to Teach Social Media

By on April 9, 2010 in Nonprofits, Social Media

I’ve been traveling around for a few months now, speaking at animal welfare conferences about social media, and I’ve learned many things–but there are two things I find at every single conference: 1. Audience members range from people who are already on board with social media, using it daily in their organizations, and are hoping […]

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Howdy From Texas…Unites For Animals!

By on March 28, 2010 in Blogging, Networking, Social Media

I am writing from Austin, Texas, at the Texas Unites for Animals conference. This is unlike any conference I have ever been to before, for a couple of reasons, and both of these reasons really impress me (excuse me while I take off my social media hat and put on my 100% animal welfare hat […]

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Facebook Strategies

By on March 21, 2010 in Blogging, Facebook, Hot Tips, Nonprofits, Social Media

In preparation for my seminar at the Texas Unites for Animals Lone Star Conference next week, I put together a few strategy ideas for Facebook that I’d like to share. If you have questions; let me know–I am going to go into more details about this at my session on Sunday in Austin! Facebook Strategies […]

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Using Social Media to Get People to Do Stuff

By on March 5, 2010 in Blogging, Nonprofits, Social Media, Things You Can Do NOW

When you think about it, all we are really trying to do with our animal rescue is save lives. At the end of the day, that’s what it all boils down to. But to achieve this goal, we must somehow cause a series of things to happen. We need to get people to “do stuff”: […]

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Petfinder.com Releases Free iPhone App

By on February 17, 2010 in Nonprofits, Social Media, Things You Can Do NOW

I know I’ve been waiting for this one for a long time–Petfinder.com has a great mobile site, but I was always hoping they’d come out with an app for the iPhone (I think Droid, Blackberry, etc. are not far behind). One of the things I do for a living is develop iPhone apps, so I […]

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What is Google Adwords?

By on February 1, 2010 in Hot Tips, Nonprofits, Social Media

For official information on Google Adwords, visit the Adwords web site. I’ll explain it here in hopefully more user-friendly terms. A Google Adwords campaign involves a monthly advertising budget, much as a television or radio ad campaign would. Google adwords, in a nutshell, works like this: You create a series of very focused, strategic text-based […]

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