Tag Archives | Adwords

Huge, awesome search engine secret for non-profits

By on October 8, 2010 in Hot Tips, Nonprofits, Social Media, Things You Can Do NOW

I’ve been holding out for a while on posting this. Honestly, I think I kind of felt like if I kept it to myself (or to the people who already knew about it) I could ensure that there was MORE for me. But then I thought, “This is GOOGLE. They have TONS of money. There’s […]

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What is Google Adwords?

By on February 1, 2010 in Hot Tips, Nonprofits, Social Media

For official information on Google Adwords, visit the Adwords web site. I’ll explain it here in hopefully more user-friendly terms. A Google Adwords campaign involves a monthly advertising budget, much as a television or radio ad campaign would. Google adwords, in a nutshell, works like this: You create a series of very focused, strategic text-based […]

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