Case Study: Legislative Advocacy Via Social Media: SB 1712

Posted in Blogging, Nonprofits, Social Media on 21. Jul, 2010

For those attending the Social Media 101 workshop at the Taking Action for Animals conference this weekend, or anyone else who might be interested, I’m providing a thorough case study of Oklahoma Senate Bill 1712 and how the Central Oklahoma Humane Society used social media tools to get this bill passed into law. Disclaimer: You [...]

→ Read the full story | No discussion yet

Using Social Media to Get People to Do Stuff

Posted in Blogging, Nonprofits, Social Media, Things You Can Do NOW on 05. Mar, 2010

When you think about it, all we are really trying to do with our animal rescue is save lives. At the end of the day, that’s what it all boils down to. But to achieve this goal, we must somehow cause a series of things to happen. We need to get people to “do stuff”: [...]

→ Read the full story | No discussion yet