Howdy From Texas…Unites For Animals!

March 28, 2010

I am writing from Austin, Texas, at the Texas Unites for Animals conference. This is unlike any conference I have ever been to before, for a couple of reasons, and both of these reasons really impress me (excuse me while I take off my social media hat and put on my 100% animal welfare [...]

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Facebook Strategies

March 21, 2010

In preparation for my seminar at the Texas Unites for Animals Lone Star Conference next week, I put together a few strategy ideas for Facebook that I’d like to share. If you have questions; let me know–I am going to go into more details about this at my session on Sunday in Austin!
Facebook Strategies
It’s very [...]

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Interested in Influence? Read Robert Cialdini

March 6, 2010

Since all of you animal welfare people have so much spare time (chuckle, chuckle, snort, snort), I wanted to recommend a book if you are interested in learning more about the psychology of influence. You might think this is all about sales, but we in the nonprofit world would do well to take a page [...]

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Using Social Media to Get People to Do Stuff

March 5, 2010

When you think about it, all we are really trying to do with our animal rescue is save lives. At the end of the day, that’s what it all boils down to. But to achieve this goal, we must somehow cause a series of things to happen. We need to get people to “do stuff”: [...]

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Petfinder.com Releases Free iPhone App

February 17, 2010

I know I’ve been waiting for this one for a long time–Petfinder.com has a great mobile site, but I was always hoping they’d come out with an app for the iPhone (I think Droid, Blackberry, etc. are not far behind).
One of the things I do for a living is develop iPhone apps, so I can [...]

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What is Google Adwords?

February 1, 2010

For official information on Google Adwords, visit the Adwords web site. I’ll explain it here in hopefully more user-friendly terms.
A Google Adwords campaign involves a monthly advertising budget, much as a television or radio ad campaign would.
Google adwords, in a nutshell, works like this: You create a series of very focused, strategic text-based ads (or [...]

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For Non-Profits: Questions to Get Started in Social Media

January 19, 2010

A quandary facing many, many animal rescue groups and nonprofits is how to get STARTED using social media, and how to convince the “powers that be” that it’s a worthwhile endeavor.
And then, if they are “convinced,” what is the action plan? Your organization might already have a PR person, but most likely not. And if [...]

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10 Things You Can Do Right Now – Part 2

January 13, 2010

Put a Donate button on your site
It’s free and easy to put a “Donate” button on your site. Make it as easy as possible for people to give you money! You never know what they may see or read on your web site that spurs them to make a donation, and you want that button [...]

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10 Things You Can Do Right Now – Part 1

January 2, 2010

Sometimes you don’t know where to start…so you never do. Here are 10 things you can do right now—this very moment—that will help you jump start your organization’s social media effectiveness in 2010. You can do all these things in less than one hour! Think how productive you’ll feel when you’re done!
1. Define a Goal
You [...]

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