C.A.R.A. Shelter Receives Recognition (and RESULTS) for Social Media Efforts

By on June 22, 2010 in Facebook, Networking, Nonprofits, Social Media, Things You Can Do NOW, YouTube

I wanted to give a big shout out and congratulations to my friends at CARA (Community Animal Rescue and Adoption) in Jackson, MS. This video posted on YouTube gives a great overview of their shelter and what they do, but also details how they’ve been able to build up their efforts through social media. CARA […]

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Where Can I (Should I?) Find Someone to Do Social Media For My Organization?

By on June 16, 2010 in Blogging, Facebook, Nonprofits, Social Media, Things You Can Do NOW

Social media can definitely make a huge difference to your organization. But for it to really work, someone has to spend some time on it, that’s for sure. It’s all about engaging with your fans and community, and that takes some time. You really have two choices if you have decided not to do it […]

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“How Can I Promote My Event on Facebook?”

By on June 3, 2010 in Facebook, Nonprofits, Social Media

Recently I got a question via email from a Social Animal blog reader: “I am currently managing the FaceBook page for my shelter. The event I created is actually managed under a different name; it was set up before I realized you could manage multiple pages under your email. I can’t seem to invite all […]

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Overcoming Board & Administrative Objections to Social Media

By on May 1, 2010 in Nonprofits, Social Media

What if you are completely sold on the good social media can do for your organization, but you’re encountering resistance from someone above you, like your board of directors, executive director, big donors, etc? This can certainly be frustrating, and I talk to frustrated volunteers all the time who WANT to move forward with a […]

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The Difference Between Facebook Pages, Profiles, Groups and (New!) Community Pages

By on April 17, 2010 in Facebook, Social Media

Everywhere I go, I hear that people are pretty confused about the differences between Facebook profiles, pages and groups, and which one is appropriate for their organization or business. A couple of weeks ago, Facebook rolled out yet ANOTHER type of page, the Community Page, which makes things even more confusing! Here’s the most important […]

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Thinking of Other Ways to Teach Social Media

By on April 9, 2010 in Nonprofits, Social Media

I’ve been traveling around for a few months now, speaking at animal welfare conferences about social media, and I’ve learned many things–but there are two things I find at every single conference: 1. Audience members range from people who are already on board with social media, using it daily in their organizations, and are hoping […]

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Howdy From Texas…Unites For Animals!

By on March 28, 2010 in Blogging, Networking, Social Media

I am writing from Austin, Texas, at the Texas Unites for Animals conference. This is unlike any conference I have ever been to before, for a couple of reasons, and both of these reasons really impress me (excuse me while I take off my social media hat and put on my 100% animal welfare hat […]

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Facebook Strategies

By on March 21, 2010 in Blogging, Facebook, Hot Tips, Nonprofits, Social Media

In preparation for my seminar at the Texas Unites for Animals Lone Star Conference next week, I put together a few strategy ideas for Facebook that I’d like to share. If you have questions; let me know–I am going to go into more details about this at my session on Sunday in Austin! Facebook Strategies […]

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Interested in Influence? Read Robert Cialdini

By on March 6, 2010 in Networking, Nonprofits, Social Media, Things You Can Do NOW

Since all of you animal welfare people have so much spare time (chuckle, chuckle, snort, snort), I wanted to recommend a book if you are interested in learning more about the psychology of influence. You might think this is all about sales, but we in the nonprofit world would do well to take a page […]

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